The Nexus One

Google decided to go directly into the mobile hardware business with the Nexus One. The name Nexus was taken from the android series in the seminal science fiction film Blade Runner.

Google decided to directly sell the Nexus One SIM free and with an option of a contract. The former was a business model that was new to the United States but a sales model that has been present in other countries, especially in the Far East, for a long while.

The Nexus One was not a runaway success but it did moderately well. It was popular amongst the gadget enthusiast community as it was a powerful device that was highly customizable and infinitely hackable.

Google’s CEO, Eric Schmidt in an interview with the Telegraph, mentioned that there would be no Nexus Two.

Schmidt said:

“The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn’t have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping’. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.”

I recall that Motorola’s CEO, Sanjay Jha had a smile on his face after what appeared to be a behind the scenes discussion at the launch of the Google Nexus One . Did Motorola secure the deal for the Nexus Two? Motorola’s CEO apparently confirmed this back in January.

I am not sure as to whether this is a reality distortion field from Google to get the attention away from a possible behind the scenes Nexus Two project.

Technological obfuscation.

Conspiracy theories aside, Mr.Schmidt could very well be telling the truth.

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