The HTC Toolbox took place at the East Atrium Mid Valley Megamall, Kuala Lumpur between the 16th to the 18th of July 2010.

I was there along with many other interested shoppers and tech enthusiasts, getting some playtime with HTC’s Android handsets and getting some additional information on the Android OS.

The toolbox is a series of impromptu sessions where existing and potential HTC phone users could sit and chat about HTC’s devices and the Android OS with HTC’s tech experts in a living room styled enclosure.

I met three Android OS tech enthusiasts who were highly positive about HTC and Android’s progress in the Malaysia mobile phone market. HTC is certainly committed in actively promoting the Android OS with their ever increasing portfolio of devices.

The HTC devices that have proven to be popular amongst consumers are the HTC Desire, HTC Legend and the HTC Wildfire.

HTC Desire      HTC LegendHTC Wildfire

The Android Marketplace is the application store for Android OS applications and most of them are free as opposed to the Apple App Store. This is an attractive feature to the budget savvy consumer. In addition, these tech enthusiasts also mentioned that highly customizable nature of the Android OS provides users a wide variety of options in tailoring their HTC Android based device to their liking. HTC devices running on Android employ an overlying user interface (UI) referred to as HTC Sense. HTC Sense is a UI that is unique to HTC mobile devices and is by far, the most attractive and intuitive UI used in Android devices. Sessions such as the HTC Toolbox are important forums for customers to share their experiences with their HTC devices and learn further methods of customizations using HTC Sense and Android OS.

Google is on track in refining the Android OS and the latest version of the OS (Version 2.2 / “Froyo”) will be ported to HTC devices in the 3rd quarter of 2010. Furthermore, complete turn by turn Google Navigation will find its way to the South East Asian region, increasing the value proposition of owning an Android device.HTC has a strong presence in the Malaysian Android mobile scene and its marketshare will grow given the increasing popularity of HTC and the Android OS.

The upcoming event on the HTC calendar is the HTC Android Garage which takes place at Whitebox, Solaris Dutamas on the 14th of August 2010. This is a more in depth event which will bring together the consumer, Android application developers and tech enthusiasts for another session of HTC and Android OS goodness.

One can keep up-to-date on HTC events via their Facebook page : http://www.facebook.com/HTCMalaysia?ref=ts&v=wall

HTC as a brand is now a force to be reckoned with and coupled with their commitment to the Android OS,  are gaining fast gaining momentum to become a dominant player in the mobile marketplace.

They are certainly are being Quietly Brilliant.

Here are some images of the event.

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