Saturday, the 14th of August 2010 was a significant one for HTC in Malaysia. The much awaited Android Garage had taken place at Solaris Dutamas.

The Android Garage is a key event for HTC Malaysia in promoting the Android OS. The Android Garage dovetails nicely with the Whitebox sessions which were organized in Mid Valley Megamall and KLCC.

The prime sponsor of the event was HTC in partnership with marketing  firm Roots Asia. The official tech partners of the event was SIS and Code Android Malaysia.

The attendance was impressive with a full house of tech enthusiasts, program developers , Android users and interested consumers interested in the platform. The program was divided into two sessions, Track 1(Noobs) and Track 2 (Geeks).

HTC also had a sales area for the their accessories and phones for prospective buyers. Food was ample and the non fasting participants certainly savoured the decent spread.

Track 1

The event kicked off at 11 am with registration and distribution of gift packs provided for the 1st 150 attendees.The event was ably compered by Hansen Lee, a popular TV Host and model who kicked off the event with a brief of the day’s itinerary. Hansen followed this with a brief Q and A session with spot prizes. The most sought after prize was a soft toy of the Android Mascot.

HTC’s Product Marketing Manager of South East Asia, Wayne Tang provided the keynote address on HTC.He talked about highly fortuitous and valued partnership between HTC and Google and a brief walk-through of HTC’s key devices with Google such as the G1 and the  Nexus One with a run through of their latest product portfolio.He covered the Android OS as a key platform in the future of mobile technology and HTC’s own Sense user interface(UI). Wayne gave an overview of the key philosophies and advantages of the Sense UI. He went on to give a brief demo Sense UI, exhibiting its unique features in information integration in a HTC Android device.

Nazrul from Code Android Malaysia took to stage and gave the audience an introduction to Code Android and its function in the Android developer scene in Malaysia. Nazrul and he fellow coders Bernie and Ng and another fellow coder shared their favourite Android apps with the audience. These guys were using the Google Nexus One, a favourite Android smartphone for coders and app developers.

Mr Au Yong, Head, M2U Business, Virtual Banking, Community Financial Services, Maybank used this meet as a platform for introducing the Maybank M2u internet banking service to a wider audience and hinted a long term partnership between HTC and Maybank.

Hansen Lee returned and conducted a quick Q and A session with the audience and chaired  the ‘Break the Code” session.

Track 2

The afternoon session started off with a quick Q and A session on the end user’s experience with HTC devices. Hansen Lee and Wayne Tang had moderated the session.

The serious coding stuff began with Code Android’s Nazrul talking about the necessary tools in coding for Android. He went on the give a brief example in coding for an application using the necessary coding syntax.Code Android Malaysia’s developers had showcased some of their own applications such as the KL traffic Jam app, a toll calculator app and a 3D depth spatial application. The 3D depth application was probably the star of the show as it was used in powering the movements of a robot in the form of an Android mascot.

CodeAndroid Malaysia is a year old and this event provided them a much needed platform for spreading the word out to potential developers. Bernie Ng, from Code Android Malaysia spoke of the Android’s potential becoming the prime mobile platform of the future and the potential monetary remunerations for an active program developer.

Hansen Lee and Nazrul ended the event with an audience quiz and a brief thank you to the audience.

The event was certainly a clear sign of Android’s increasing popularity in Malaysia. The Android OS has been around for 3 years and it is finally getting wider attention from mobile consumers and corporate companies.HTC clearly sees Android’s potential and they are set to establish themselves as the prime Android phone brand in Malaysia.Events such as Android Garage go a long way in promoting the HTC’s tech credentials amongst developers, tech enthusiasts and at the same time, increasing its brand awareness amongst consumers.

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