I came across an advertisement in The Star ( Malaysian newspaper) by DiGi ( a Malaysian telco) which advertised the Opera Mini internet browser.

This is probably the first time I’ve come across an advert of this nature.

The Opera Mini browser can be downloaded of the browser via an SMS link by typing “OPERA” to 2000.

A free browser at no cost for download?

This is an interesting marketing strategy for DiGi.

The reasoning behind could be the fact that Opera Mini utilizes lower amounts of data when compared to mobile browsers such as Safari and Android’s browser. This would perhaps reduce their mobile network congestion. 

The other, more direct implication of this ad is spreading the DiGi network as this promotion appears to be open to all other Malaysian telco users and all internet capable phones.

All in all, it is quite a novel strategy.