I like many tech enthusiasts was underwhelmed by the launch of the iPhone 4S.

Success can have a negative impact on a company like Apple which was expected to deliver something radically new in the face of competition from devices in the Android armada. Bloggers the world over were expecting something completely different.

The move from iPhone 3G to iPhone 3GS was a safe one, considering the less challenging competition at that time. Rivals were getting their act together and two years on, the smartphone scene has become highly competitive. In order to stay ahead of the curve, Apple has to make something new.

The iPhone 4S is no slouch internally though. There is dual core A5 processor and a dual core graphics card to run the show and it promises to be a great gaming device. But, one could not help but think that Apple could have pushed went ahead with an iPhone 5.

There is a method to their madness. Apple may be give the impression of quirky, but it is ultramethodical.

Studying market trends and upgrade paths of previous iPhone and potential iPhone users was a major motivating factor behind the move in releasing the iPhone 4S. The decision was an economical one.

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